Nike reports drop in sales, profit for fiscal Q4
Published: 16:38 26 Jun 2025 EDT
Nike Inc (NYSE:NKE, ETR:NKE) reported a year-over-year decline in revenue and profits for fiscal Q4 as the athletic apparel brand continues to struggle with sluggish demand, inventory and product mix issues, and tariff and cost pressures.
For the quarter, revenue was down 12% at $11.1 billion, including a 14% decrease in Nike Direct revenue to $4.4 billion and 9% drop in Wholesale revenue to $6.4 billion.
This was better than the 15% decline expected by Wall Street analysts, who had projected revenue of about $10.7 billion.
Earnings per share were $0.14, down 86% from the year-ago quarter but slightly higher than the $0.12 expected.
The company exited fiscal 2025 with inventories of $7.5 billion, which was flat compared to the prior year.
"While our financial results are in-line with our expectations, they are not where we want them to be,” Nike CEO Elliott Hill said in a statement.
"As we enter a new fiscal year, we are turning the page and the next step is aligning our teams to lead with sport through what we are calling the sport offense. This will accelerate our Win Now actions to reposition our business for future growth."
Shares of Nike traded modestly lower following the release of the report as investors had already priced in a weak Q4 report, down 1.1% at about $62. The stock is down more than 17% in the year to date.
