Digitalbox expands with potential acquisition of The Life Network
Published: 08:45 14 Mar 2025 EDT
Digitalbox PLC (AIM:DBOX) CEO James Carter talked with Proactive's Stephen Gunnion about the company's potential acquisition of The Life Network. Carter explained that this move aligns with Digitalbox’s previous acquisition strategy, referencing the success of 99 Problems, which significantly boosted engagement on The Tab.
He highlighted that the company is currently in a test phase for The Life Network, evaluating audience engagement and monetisation potential before finalising the acquisition. Digitalbox will assess key metrics, including website traffic and on-platform engagement, as they aim to replicate past successes.
Carter also discussed how the acquisition fits into Digitalbox’s broader strategy, particularly in targeting a US female audience. He noted that the company has seen growth in the US through its Royal Insider brand and believes The Life Network’s audience composition offers a strong opportunity to expand this presence.
Additionally, with over £2 million in cash reserves, Carter confirmed that Digitalbox is actively seeking further acquisitions, having already completed five deals in the past four months. He emphasised that the company remains focused on both acquiring and organically growing its assets to drive long-term value.
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