Chill Brands to raise $1mln to drive 2025 growth plan
Published: 04:27 11 Mar 2025 EDT
Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF) is to raise £1 million via convertible loan notes, with proceeds earmarked to support its strategic growth plan for 2025.
The injection of funds is expected to drive ongoing development, launch, and distribution of new rechargeable, reuseable and compliant pod-based vaping products, along with an expanded marketing plan for the chill.com marketplace.
It also intends to grow sales and distribution infrastructure to enable Chill to attract and serve additional brands.
Meanwhile, supporting working capital, the raise is expected to assist management as it examines and pursues synergistic and value-generative bolt-on acquisitions.
Updating on ongoing operations, Chill told investors it continues to advance its vape product strategy in response to the UK disposable vape ban, which takes effect on 1 June 2025. The company has completed production of short-fill e-liquids and started pre-sales. Additionally, it is working with distribution partners to introduce pod-based reusable vape devices.
The Chill.com marketplace has now onboarded 70 brands and plans to drive traffic through pay-per-click advertising on Meta and Google, alongside a new loyalty programme.
The company’s Retail Distribution Services division, launched in December 2024, has already partnered with oral nicotine pouch brands, an energy drink brand, and a UK vape liquid brand. It has also secured distribution rights for popular imported confectionery products.
It noted that an audit is on-track to be complete before the end of the quarter, which will enable the resumption of trading in the company’s shares in London.
